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here’s this particular moment, like right after you’ve slapped on your cleanser and you’re humming off key with a lopsided hair-towel wrapped around your head – when you catch your reflection in the mirror, then stop and wonder: Is this what self-care really looks like?
Sometimes you’re feeling yourself, all glowy and goddess-like. Other times, you’re in a sports bra with questionable support, that one pair of old track pants with the stretched-out waistband, and your face looks like it’s been dipped in confusion because of the clay that you’re not sure you applied right? It may not be glamorous. But it’s real.
And let me tell you, skincare is not always the silky, candle-lit, spa-vibe montage we’re constantly being fed on social media.
This is the beauty ritual no one really talks about. The one that doesn’t involve marble countertops, designer serums, or a perfectly timed spritz of facial mist for that slow-mo Instagram glow. It’s not curated or lit by soft pink ring lights—it’s raw, messy, a bit clumsy, and entirely yours.
And you know what? That version of self-care is just as valid. More than valid—it’s essential.
We’re all bombarded with beauty content daily. Step-by-step routines that involves rose quartz rollers, imported mists and lists of “must-have” products and influencers whose bathroom setups that look like they belong in a luxury hotel. Not that there’s anything wrong with the underlying message though. Honestly, structured skincare routines can be helpful, even empowering. There’s something soothing about taking a few moments to nourish your skin, try out that trending mask, or finally figure out how to use that gua sha stone the right way and without dropping it every – single – time.
Learning about skincare, following great advice (btw we’ve got plenty of it right here on this blog), and trying new things can absolutely be a part of your self-love and self-care toolkit. When you find a routine that makes your skin feel happy, that’s a win. When you discover a product that makes you glow from the inside as they say, and feel confident, that’s worth celebrating. Beauty rituals can be deeply grounding—they’re moments of stillness we can take to reconnect with ourselves after a long chaotic day…
But here’s the thing: you’re also allowed to forget all of that sometimes.
You’re allowed to skip the routine and just slap on a bit of moisturizer before bed. You’re allowed to do your skincare half-heartedly in your worn-out track pants and hoodie with a messy bun that’s barely holding on. You’re allowed to just be—unpolished, unscheduled, and unapologetically yourself.
Because beauty isn’t supposed to be pressure. It’s not supposed to make you feel like you’re falling short just because your serums don’t cost half your paycheck or your jade roller has a chip in it from that time it fell behind the toilet.
Good skincare isn’t about perfection—it’s about presence. About showing up for yourself in a way that feels right for you, not just because the socials says you should. It’s about adapting all that good information you learn and making it work for your skin, your budget, and your vibe—not following trends just for the sake of it. If a ten-step routine feels like a joyful ritual, go for it. If you’re more of a face-wash-and-done kind of person three nights a week? That’s valid too.
It’s okay—more than okay—to have moments where you ignore all the outside voices and just tune in to what you need. Maybe what you need is a full exfoliating, masking, serum-layering extravaganza. Maybe what you need is to look in the mirror with your tongue out, one eye closed, and laugh at the ridiculousness of trying to do self-care in a sports bra and towel you stole from your parents’ house six years ago.
That quirky, raw, silly side of you? That’s still self-care. That’s still part of your beauty.
So yes, take the time to explore routines. Try the products that make your skin sing. Take the advice that feels supportive, that makes you feel informed and empowered. We share lots of it here—because education is powerful, and knowing how to care for your skin is a form of self-respect.
But also? Give yourself permission to let go every now and then. To do things your own way. To tune out the noise and tap into what makes you feel good—whether that’s a full spa night or simply dancing in your bathroom while smearing on your favorite cream with three fingers and no plan.
Because at the end of the day, the best beauty ritual is the one that makes you feel most like yourself. And we are all about that here at BACIAMI 🥰
So next time you find yourself in front of the mirror, hair up like a croissant, face mid-routine, and not a single part of it Instagram-worthy—pause. Smile. Maybe even wink at yourself. Even if you feel ridiculous doing it, it’s okay, because beauty isn’t about fitting into anyone else’s perfect filtered story, it’s about feeling at home, beautiful and confident in your own.
And that’s more beautiful than any curated content could ever be ❤️
